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Central to the campaign is the brand’s newest launch, the CellularYouth Longevity Serum, which is clinically tested to visibly improve multiple signs of aging while supporting long-term skin health.
January 6, 2026
By: Lianna Albrizio
Associate Editor
As the adage goes, life is a marathon, not a sprint. And skincare brand Paula’s Choice is championing longevity with a new campaign celebrating female athletes over age 65 and the longevity of both physical health and skin health. The Long Game aims to rewrite the narrative around aging with four female athletic trailblazers who embody strength and resilience on their own terms, per the brand: 100-year-old tennis player Dorothy Wiggins; Glorious Broads Founder MaryJane Fahey, 75; and sprinter...
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